FAQ – The questions our team are most frequently asked
Our agency offers guidance for music industry promotions and marketing communication, providing support to musicians, artists and new talent along with other collaborators in the process. To achieve this, we have developed a complete range of services that allow us to offer you step-by-step guidance through your music projects. Our team is in love with music and has transformed this passion into their careers. More importantly, you can benefit from their vast network, skills and expertise in order to increase your visibility and notoriety.
On this page, we have put together the questions we are often asked which may well have already crossed your mind. In just a few lines, we provide you with answers that enable you to understand a little more about marketing and promoting an album or event. What’s more, we regularly update this page by adding new questions/answers. If you would like more information, you can contact us by completing our online form.
Why don’t my streaming contents register any views or plays when sent to our agency?
When you send us a SoundCloud, Vimeo, or other streaming platform link, our plays and views are made through a secure technical protocol that intentionally does not trigger any tracking or increase the official counters.
We use a combination of the following methods: sandboxed remote server, disabling JavaScript and tracking calls, accessing direct (audio or video) streams, and avoiding any traceable interaction. In short: Yes, we have indeed viewed or listened to your content, but we do so outside of the channels visible to the platforms, for technical, professional, and strategic reasons.
About Intraweet
What is Intraweet for public relations?
Intraweet is our internal tool for tracking and centralizing press coverage. It allows you to view in one place all the articles, interviews, reviews, and mentions obtained through public relations efforts. The goal is to provide a clear and organized overview of the results, with a searchable history at any time.
What is Intraweet (or CTRL+reach) for digital marketing?
In the context of digital marketing, Intraweet (or its CTRL+reach version) is used to track the performance of online advertising campaigns. It aggregates data from various platforms (social media, advertising networks, etc.) to allow for a comprehensive analysis: reach, engagement, cost per result, trends over time, and more.
Why do I have a platform that centralizes all my PR results but tracking links for my campaigns?
Intraweet centralizes your public relations results because this data comes from our monitoring and aggregation tools, which automatically detect and compile media coverage. In digital marketing, Intraweet relies on CTRL REACH technology, which works differently: it generates specific tracking links for each advertising campaign. These links allow us to accurately measure performance (clicks, conversions, user behavior, etc.) by directly linking them to your marketing actions. So, instead of simply aggregating already-public results as in PR, we track and analyze in real time the impact of each link distributed in your campaigns.
Why is there sometimes a delay of several days between PR results and their appearance on Intraweet?
Although Intraweet is designed to display press coverage in near real time, some media outlets may have a publication delay or may not immediately appear in our automated sources. In such cases, the data is added as soon as it is detected or manually integrated. This delay, which can range from a few hours to several days, does not reflect a lag in PR activity but only in data synchronization.
Why do digital marketing results show a 48 to 72-hour delay?
Advertising platforms (Facebook Ads, TikTok Ads, Google Ads, etc.) do not always provide data in real time. The figures displayed on Intraweet correspond to the date on which the information was received and integrated into the tool, not the exact date when the action or conversion occurred. This delay, usually 48 to 72 hours, ensures that data is consolidated and reliable, once each platform has finalized its calculations. The date filter on Intraweet therefore corresponds to the moment the data was received, not the actual date of the event or conversion.
Television
What do you need to know before sending your video clip to TV channels?
For a clip to be shown on television, there are specific rules to follow when filming:
–
if vehicles appear in the video, vehicle licence plates must be blurred
out. This also goes for brands. Nevertheless, if a brand placement
contract has been signed with a brand, it may remain visible.
– Under the Evin law of 10 January, 1991, alcohol and tobacco are strictly prohibited from being shown.
–
You should avoid using black and white clips as they are found to be
less popular with the public and may encourage some channels not to
feature them.
– The clip should run for around 3 minutes.
–
Similarly, be aware that it is important to assess and review the
environment, (radio broadcasts, rankings … etc.) to maximise the
opportunities of being featured on television. What’s more, television
broadcast quotas are also required by law. So, channels must broadcast
at least 40% of clips in French and at least 60% of clips should be
European productions. However, these quotas may be lower for some
channels. You can contact our agency directly for further information on
this subject.
What is the TV format to broadcast a video clip?
All
files uploaded to IMD Cloud are immediately analysed by IMD’s automatic
quality control. To ensure that your files will not be rejected, please
adhere to the following recommendations:
HD (1080/50i)
CONTAINER: MXF (OP1a)
VIDEO:
Codec: XDCAM HD422
Profile format: 422P@HighLevel
Frame size: 1920 x 1080
Display Aspect Radio: 16:9
Frame rate: 25 fps
Interlacing: Upper Field First
Bitrate: 50 Mbps
Chroma Subsampling: 4:2:2
AUDIO:
Format: PCM (Little Endian)
Channels: 2 (1 channel per audio stream)
Sample Rate: 48 kHz
Bit Depth: 16/24 bits
Download a list of all these recommendations here.
What details are required to contact television stations?
In
order to broadcast a clip on television, we need several elements.
These are the same details required for a radio broadcast. However, in
addition, we need:
– a summary outline;
– a photo;
– the video in MOV HD and MXF format;
– the unlisted YouTube link.
To help you, we have created a list of everything required in a document you can download here.
Album
What details are required for an album promotion?
Would you like our agency to take care of promoting your album? To do this, our team will need several pieces of information:
– a photo of the group (or artist);
– a front cover in square format (3000 px/RGB);
– for the soundtrack, the album in the playing order in WAV and MP3;
– a short biography of no more than 3 lines in French;
– a full biography in French;
– a summary outline of the album in French;
– the lyrics;
– the track list.
You can find the entire list in a downloadable document on this page.
Event
What details are required to promote a festival or concert?
Just
like singles and albums, specific documents are required to promote
music events. To promote festivals and concerts in France, you need to
provide us with:
– the artist’s biography;
– photos;
– a press kit;
– the date of the event;
– the concert, festival or tour poster;
– links to ticketing and Facebook;
–
if it concerns the latest release, we need the YouTube link of the
latest video clip and/or the last album in MP3 and WAV along with its
cover.
All these details are summarised in a document you can access here.
Club
What is the “Club” format for broadcasting a title?
Broadcasting
a song in clubs differs to radio or television. For clubs, you can send
us a version that is longer than the radio edit of 4mn/4’30. An
extended version of 7 to 8 minutes is also recommended. In addition,
remember that remixes are also welcome. In fact, the more versions you
have, the greater the opportunity for it to be played or playlisted in
DJ sets.