PROMOTION IN FRANCE
FOR AN INTERNATIONAL DIGITAL EVENT
From the outset, Tomorrowland has always been a vibrant music festival with an ethos focused on community and the environment. For each edition, tens of thousands of festival-goers would come together, drawn by artists and shows with electro music at their core.
For the first time in 2020, the TOMORROWLAND festival decided to offer a completely different and immersive event with a digital edition. Over a million people all over the world took part in this unique event in a specially created 3D environment.
And as if to highlight just how strongly this communal spirit took hold among artists of all backgrounds, several headline stars seized the unique opportunity to take part in the digital edition of the Tomorrowland festival, such as David Guetta, Katy Perry and even Éric Prydz, to name but a few.
OUR PROMOTIONAL WORK
FOR THIS EVENT
IN ORDER TO PROMOTE THIS UNPRECEDENTED EVENT IN FRANCE
DOOWEET AGENCY UNDERTOOK A RANGE OF PROMOTIONAL EFFORTS IN THE RUN UP :
We handled the whole PR of the event in France (Press / Radios / TV / Web)