alt-J ∆

MISSION

DIGITAL MARKETING

Marketing / YouTube / Instagram / Snapchat


Our music promotion agency took care of the famous British band’s digital marketing. Our communication team proudly handled all digital communication for the trio from September to December 2021.

Biography

alt-J is an alternative rock band from the UK. Formed in 2008 by three friends who met at Leeds University, the band has developed a unique sound. Their musical style mixes folk interludes, hip-hop rhythms and vocal harmonies. The band consists of Joe Newman (guitarist/vocals), Gus Unger-Hamilton (keyboardist/vocals), and Thom Green (drummer/samples).

With bassist Gwil Sainsbury having left the band after their first album, they are now a recognisable trio from the first notes. An Awesome Wave, their debut album released in 2012 was critically acclaimed and won the Mercury Music Prize, an Ivor Novello “Album Award” for songwriting and three BRIT Award nominations. The album is now platinum in the UK and has sold over 1,000,000 albums worldwide. Their second album, This Is All Yours was released in September 2014, followed by Relaxer in 2017, both of which were met with rave reviews.

Now, the band is back with a brand new album called Dreamerthat we can’t wait to share with you in February 2022!

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