Unlike other music styles, metal is one rarely embraced by all, but it is just as richly varied as others and full of talented artists. However, it is poorly or completely misunderstood and the victim of its share of prejudices. Despite that fact, it still brings its fans together and is diverse – which makes defining it a difficult task as numerous genres, sub-genres and varieties have to be taken into account – above all though, it withstands passing fashions and all trends.

At Dooweet, we love music and especially metal. That’s why our press officers help metal groups and artists with their promotion and communication. Thanks to our network and knowledge of this musical scene and its inner workings, we can map out steps and strategies specifically tailored to your projects. As for a definition, we don’t see the point in limiting ourselves to the typical meaning, that being a musical genre derived from hard rock. For our press officers, metal is much more than that given its diverse inspirations. Ever since its beginnings, it has developed rapidly and multiple sub-genres have popped up. 

Metal, a genre which has been around since the 60s but is still misunderstood by the general public

Often, the definition of metal is summarised with the idea that it is essentially derived from hard rock… which is not exactly accurate. In fact, this musical genre is so richly varied, that providing a definition is quite complicated. In contrast, taking a closer look at its history, evolution and music gives us a better understanding of its culture, its essence. And again, we have to look beyond certain prejudices. For example, people often say that metal is so noisy… of course this is partly true, but there is a reason: the instruments are heavily amplified. At the same time, this is music of great complexity, particularly when it comes to the performance aspect, and if you speak to the fans, this is one of the main reasons behind its unpopularity among the general public. And this complexity becomes apparent in numerous songs which have prominent instrumental sections revealing the immense talent of the musicians and their virtuosity.

So, to come back to a definition of this music, our press officers feel that it is also important to delve into its history which reveals that it really took off in the 70s. In the following decade it became “popular”, in the sense that more groups started picking it up and developing varieties. This continued into the 90s following the appearance of regional scenes and more diverse influences before a peak was hit in the 2000s. Today, this style brings together a whole host of sub-genres, making it a big family!

Our mission: promoting your music, your talent

Are you looking for a press officer who knows (and loves) metal? You’ve come to the right place! By putting your project in our team’s hands, you will benefit from our expertise, network, contacts and personalised guidance. And crucially, we know that every project is different. That’s why we keep your needs and budget in mind when developing a PR strategy. Likewise, we do everything we can to preserve your authenticity and individuality. We want to make sure you’re not lost in the crowd. Quite the opposite. We want to shine a light on what you do and your music to help you reach your goals. This is also why our press officers are committed to building trusted relationships with the artists they represent. For us, it’s much more than collaboration. We see our work as more of a partnership. So, if you share our point of view, don’t hesitate to get in touch!

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