[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_single_image image=”24638″ img_size=”large” qode_css_animation=””][vc_separator type=”normal” up=”20″ down=”20″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]Thanks to the PR profession, artists see their media coverage increase and this enhances their reputation. These days we know that competition is fierce, and well-known artists (associated with a good image) stand out from their competitors.    

How do they communicate?

Many channels are now used by PR professionals, starting with the more traditional (mail and telephone), but also including more recent innovations like e-mail, social media, mobile apps, etc. This is combined with special events (during a product launch, for example). Media relations agents must adapt to each artist and every need. In fact, they must precisely target journalists and influencers.   Once their targeting is complete, PR professionals will use their special tools:           Finally, in order to assess the impact of a PR campaign, it is important to catalog each instance when the brand appears in a press review: articles, social media posts, etc. You will be able to get an idea of the financial benefit by referring to magazine / newspaper traffic or the influencer community! In conclusion, as you’ll see, PR professionals using their channels and tools will give you better visibility and enable your artist to become well-known quickly and at a lower cost![/vc_column_text][vc_empty_space height=”80px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]