Nowadays, the Internet makes its presence felt in every aspect of everyday life.
It has reached almost all generations and is used just as commonly for entertainment as it is for work, exchange, purchases, finding information and communication. For artists, it has become an absolute must, given the diverse range of music marketing possibilities that it offers.
And among the tools to be included in any communication strategy, there’s no overlooking social media. However, to use them to good effect, you need to know what you’re doing and be aware of certain particulars and user expectations. Simply having an account isn’t enough. What’s more, you need to provide target-specific content and send out the right messages at the right time. All that takes time, hard work and is by no means as straightforward as managing a personal account. It means defining a communication plan and keeping up to date with new developments and popular online content.
At Dooweet, creating and monitoring digital music marketing campaigns is part of what we do best. If you’d like to make yourself heard on social media and for your strategy to be shaped by specialists and experienced community managers, contact our agency. From Facebook to Instagram without overlooking YouTube and the latest on trend platform, TikTok, we’ll strengthen your communication by suggesting personalised actions.
Communication on youtube,
An essential avenue for all artists
There is another website where it is vital to have a presence as part of your digital music marketing strategy: YouTube. Our agency provides services to enable you to communicate on this platform which is an ideal way of promoting your music, videos, work, introducing internet users to your world, taking them backstage on your tours, at concerts and making recording for your fans. And to use YouTube to its fullest, you have to have a strategy. It’s not enough to simply upload your videos in order to gain visibility. You have to optimise as well as make the most of them and above all, bear in mind your other communication campaigns on Instagram, Facebook Ads and TikTok. They have to complement each other.
That also means monitoring the impact of your actions on YouTube, to work out whether they have been successful or need improvement. With our agency and community managers, you’ll have support every step of the way. We put our know-how and insights at your fingertips to present a plan, strategy and effective steps for your digital marketing on YouTube.
So, if you’re interested, don’t hesitate to get in touch to find out more!
Promoting your music on Spotify
Music is one of the most powerful formats for engaging an audience. On Spotify, artists have the opportunity to share their creations with millions of listeners around the world. However, simply uploading a track doesn’t guarantee discovery. To truly get heard and grow your audience, a well-thought-out promotion strategy is essential. That’s where Spotify Ads Studio comes in. With this platform, we help you create targeted advertising campaigns that allow you to reach the right people at the right time. We optimize your campaigns to maximize the impact of your tracks and boost your visibility on Spotify, attracting new listeners and retaining your existing audience.