MISSION
PRESS RELATIONS
Music Promotion / Radio / Web / TV / Written Press
For the track “Parabellum” by Seth Gueko featuring Kossi on the latter’s album called “Passe le relais”, our music marketing agency was in charge of press relations of the single towards the French media: radio, web, TV and written press.
Biography
Seth Gueko, whose real name is Nicolas Salvadori, born in Pontoise in 1980, is a French rapper and member of the Néochrome label and collective. His stage name was inspired by the character of the same name played by George Clooney in the film “A Night in Hell”, directed by Robert Rodriguez and released in 1996.
Of Italian origin on his father’s side and Russian on his mother’s, he grew up in a large family near a gypsy camp. Feeling close to this community since his childhood, he regularly refers to it in his lyrics. He started rapping in 1998 and now has 12 albums to his name. The last one, “Tel père, tel fils” (Like father, like son) was released in 2021, in duet with his son and rapper Stos, an “old shcool” vs “new school” opus.